Below is our recent interview with Rob Daline, Co-Founder & CEO at ArkOwl:
Q: Could you provide our readers with a brief introduction to ArkOwl?
A: ArkOwl was originally founded by Mike Greiling and myself in 2012. Since being founded, the ArkOwl service provides data to help in identity verification. More specifically, ArkOwl provides any live information that can be found on a given email address. We focus on acquiring and providing real data. No guess work or scoring based on old and potentially outdated data. ArkOwl prides itself on being current; a true source for email address validation.
Q: Why is it important to verify a customer’s identity via email address?
A: When it comes to e-commerce, the email address is at the core of the business transaction. Most communication of an online order (account set up, confirmations, shipping information, etc.) is done through the email address.
From a fraud prevention perspective, the email address is the easiest piece of information to create and fake for those who are looking to defraud and steal. Proper analysis of the true customer identity behind the email address becomes vital to neutralizing online threats and true customer validation.
From a marketing perspective, it is good for a business to know that a customer will be reading the promotions that are sent. Analyzing the data that email validation provides may help a business know the best product to promote to a customer or the best way to reach a potential customer. Data analytics of how customer’s use their email addresses could help find the right customers quicker.
Q: How does ArkOwl set itself apart from other customer identifying software or data providers?
A: – We built this company with accurate fraud prevention in mind. Before I was a CEO, I was a fraud prevention analyst. In my experience using other data providers, researching email addresses was a lot of guess work. I hated having to guess at which data was accurate and which was ‘probable’. At ArkOwl, we never want to guess at a ‘possible’ identity of an email address holder based on a similar user name, or a name matching up through a collected stored database found somewhere online. It’s really hard to make accurate decisions without accurate information. Our goal is to provide accurate data so that our users can make accurate decisions.
– We have a customer service that understands the true issues and needs of ArkOwl users. Our desire is to always go above and beyond, when it comes to our customers’ experience.
Q: What are new features?
A: There have been several recent updates focused on systematic integration capabilities.
– The newest feature of ArkOwl is the API. The API allows for a system to be able to confirm a customer’s identity through the data provided without needing a person on hand to perform the query.
– For fraud prevention, ArkOwl has recently partnered with Accertify to systematically provide email address data directly into the order screening process. The ArkOwl API is now available through Interceptus (Accertify’s fraud screening platform). For customers of Accertify, this provides a turn-key solution without software development work to access the API.
Q: What can we expect from ArkOwl in the future?
A: – Many of the factors that have made ArkOwl a success have been wildly outside of our control. One cannot control being in the right place at the right time, with the right resources, having a motivated mindset, and having faith to pursue the right opportunities. Ultimately, we feel very blessed to be where we are at. We give God the glory, and praise be to Jesus, who has control over uncontrollable factors. We plan to pray, seek the Lord’s face and let Him continue to write the story of our product.
“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something— your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” – Steve Jobs (Stanford Commencement 2005)
We trust in the Lord to connect the dots. It has been fun to look back and see the uncontrollable factors that have brought ArkOwl to where it is today. I am not sure where ArkOwl will go in the future; however, I can say that we love our product and we are pursuing God’s story for it.