At ConversionPoint Technologies they are focused on helping brands, advertisers and agencies sell more online, drive down costs of customer acquisition and boost lifetime value. Traditional retailers haven’t evolved their e-Commerce strategies to compete in the post-Amazon era and they’re losing ground daily. Brands and advertisers often have no clue how to nail down their most important metric: how much did it cost me to acquire that new customer? And sellers don’t know what content or media is effective in driving their online sales. In all, it’s become a big guessing game.
Below is our interview with Robert Tallack, CEO of ConversionPoint Technologies:
Q: How did ConversionPoint start?
A: We began this journey because we saw a gap. The myriad of e-Commerce solution providers out there only serve up a slice or two of the “lifecycle pie” in terms of what’s truly needed to help brands, advertisers and retailers sell successfully online.
ConversionPoint was born out of a vision shared by a group of successful eMarketers and eTechnologists who believed they had the answer. As we saw more and more success for our own campaigns, brands began coming to us to help do the same for them. As 2017 progressed we shifted our focus to begin building SaaS integrations for brands to use our services to sell on all three channels: direct (.com), online retailers (Walmart, Costco, etc.) and on Amazon.
Q: Could you explain the most prominent advantages of your AI-enabled media optimization, CRM, and robust post-purchase modules?
A: On the direct sales side (a brand’s own .com site) with real-time tracking, reporting and analysis, our AI-enabled media optimization platform is an intelligent framework for online advertising. Users can control, adapt, optimize and profit with this signature offering for web publishers and advertisers. It’s a turnkey product that makes it easier than ever to rotate content and pages to maximize performance and revenues.
Our comprehensive shipping and distribution platform, BlueDrone, combines product transport, inventory tracking and sales channel management in one elegant engine. With 50k feet of warehouse space for storage, fully integrated APIs from the top Internet sales channels, and a user-friendly interface for administration, BlueDrone is a cutting-edge, all-encompassing shipping solution for companies of any size.
For brands, advertisers and agencies wanting to sell their products on the online retailer or Amazon platforms we amazing technology through our company, Sellpoints. We have partnerships with major eCommerce sites gain access to premier technology solutions and programs, which seamlessly integrate onto their sites.
Sellpoints’ innovative technology platform, brands are able to deliver consistent product marketing and branding across our established, ever growing online retail network. The technology allows sellers to easily create engaging product experiences while providing a consolidated e-Commerce platform to build, manage, and measure the success of your product content across all of your sales channels.
Additionally, Sellpoints leverages the entire Amazon ecosystem to improve customer conversions, leading to increased unit sales and revenue for our clients. Whether a brand’s challenges are driving the right shoppers to product pages, converting them to purchasers, or mastering the nuances of Amazon Vendor Central, Sellpoints Amazon Services team has the expert market intelligence for success on what’s now a highly competitive platform.
Q: What have been some major milestones over the last 12 months?
A: 2017 was a big year for ConversionPoint Technologies, and in many ways, was the just the beginning of our story. We began from the merger of Branded Response, a high-growth, e-commerce digital marketing agency, and Push Interactive, a direct-to-consumer e-Commerce solutions provider.
We launched a new consumer facing portal for our Blue Drone CRM and remarketing platform, simplifying consumer experience through feature and user experience (UE) enhancements.
One of the most exiting parts of 2017 was our addition of artificial intelligence (AI) enhancements to DriveBy platform, more powerfully automating media optimization.
On the financial side, we were pleased to record pro forma revenues of approximately $60 million in 2017.
In December, we acquired Sellpoints, an e-Commerce technology leader that helps brands and retailers sell more online, with a marquee customer base of more than 500 major global brands.
All of these milestones have allowed ConversionPoint to emerge as an e-Commerce technology leader with a mission of offering brands a way to make e-Commerce simplified.
Q: What geographic markets are you focusing on currently?
A: We are primarily focused in the U.S. for now.
Q: What are your plans for 2018?
A: We have already laid out a growth and technology roadmap that focuses on adding new talent to our already exceptional teams, and adding new functionality and UI enhancements across all of our e-Commerce technologies. This will lay the foundation for expanding our overall customer base with SaaS-based solutions. We see tremendous opportunity for cross pollination of ideas, strategies and new ways of solving our customers’ evolving challenges. Out of this, we expect to offer customers uniquely powerful cross-promotional campaigns.