Enterworks Recently Improved Their Positioning In Gartner’s Rankings In All Six MDM Use Cases Compared To The Previous Year

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Rick Chavie, CEO of Enterworks®, Inc., a market leader in solutions for acquiring, managing and transforming a company’s product information to enable them to compete with content in omnichannel commerce. Rick came to Enterworks from his role as a Senior Vice President at SAP Hybris, having led hybris ecommerce solutions before their acquisition and previously served as SAP’s global leader for Retail and Wholesale. Rick also brings industry experience from industry as a retail executive at The Home Depot and C&A, as a technology leader in NCR’s retail and hospitality business, and in partner roles at Deloitte and Accenture focused on retail and brands. Below is our recent interview with Rick Chavie:

Q: What’s the best thing about EnterWorks that people might not know about?

A: The best thing about EnterWorks is our commitment to customer success. We have embraced our customers as a family that we support, and have in turn, have been supported through challenges and successes. Our goal continues to be 100% customer “reference-ability.” Of course, this does not mean that there are never bumps in the road; rather, it means that we are devoted to getting our customers to their destination with our platform and realizing the business benefits they are expecting.

Q: You’ve recently improved your positioning in Gartner’s rankings in all six MDM use cases compared to the previous year; could you tell us something more?

A: We have made major investments in advancing our software platform over the past three years, with a goal of improving our ability to serve customers, respond to market needs, and our competitive posture. Our highest rankings where we leapfrogged a number of competitors were achieved in MDM for B2B Customers, MDM for Buy-side, and Sell-Side Product. These are core to our business and market investments in building out our already strong capabilities in B2B consumer and industrial markets. We also made major moves in Multi-Domain MDM, MDM for B2C Customer, and Multi-Vector MDM, as these are important elements of our strategy in 2019 to emphasize the “C” part of our B2B2C strategy which is more customer focused and extends our demand-centric positioning for our MDM.

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Q: Why did you merge with Winshuttle?

A: Complementary assets: Winshuttle has a broad set of tools and expertise in the areas of Multi-Domain MDM (esp. for Employee, Material, and other Domains) where we have not focused. In addition, they have human resources assets for both product (offshore development center in India) and go-to-market (Europe as a key market for us) where we can accelerate our expansion without building out infrastructure. Instead, we can move directly to deployment.

Cost and scaling: Winshuttle has greater scale than EnterWorks, which immediately advances our ability to scale by leveraging their back-office capabilities in HR, Finance, Legal, and International Operations

Q: What kinds of results have organizations implementing EnterWorks Enable™ MDM/PIM solution seen?

A: Companies find that they can realize omnichannel benefits, i.e., serving multiple digital, mobile, and physical channels, through our core platform hub. This is in contrast to the promise of many ecommerce platforms that identified this opportunity but were not able to move beyond digital, demand centered websites and missed the end-to-end value and enabling companies that still have major revenue sources from dealers, catalogs, trading communities, etc.

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Q: What’s next for EnterWorks? Do you have plans to grow, expand or diversify?

A: With our additional backing due to the merger, we will accelerate our ability to advance our product, enter new markets, and to serve our customers globally with greater resource pools in a “follow-the-sun” 24 x 7 model

Our growth will enable us to expand more aggressively beyond our traditional core verticals (such as food and CPG, home and office, supplies and furnishing) and expand our growing presence in high tech, pharma and medical, apparel and fashion. In addition, while we have been focused more on manufacturers, distributors and associations in the past few years, we are seeing rapid growth in the retail and restaurant sectors (and consumer facing businesses in general) that are a strong play for us

Our Multi-Domain Experience Management (MxM) is our strategic growth play that embraces our Multi-Domain MDM, Product Information Management (PIM), and Digital Asset Management (DAM) under an experience umbrella. This umbrella focuses not just on Customer Experience (CX) and customer journeys, but similar expectations and servicing required for employees, partners, members and other constituents in an effectively functional experience value chain.

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