Pod Digital media is the first multicultural podcast network. Giving advertisers access to an audience with $3.4 trillion buying power. Below is our recent interview with Gary Coichy, the Founder and VP Business Development at Pod Digital Media:
Q: Could you provide our readers with a brief introduction to POD Digital Media?
A: The network is designed to help brands specifically reach multicultural listeners through its 100 shows, including Angela Yee Ed Lover.
Q: Gary, tell us a little about your background. How did you get to where you are today?
A: Started out on the agency side before going brand side then coming back agency side. Truly love advertising how it has evolved from search to social to programmatic. Having lead the successful implementation & management of highly effective marketing campaigns. I know firsthand the level of innovation and authenticity brands need. This lead to the launch of Pod Digital.
Q: What Makes PDM unique?
A: Being the first network to solely focus on the multicultural segment is unique in itself. However our reach , scale and the intimate relationships we have with both the macro and micro influencers make us special.
Q: What are the challenges with the current podcast advertising landscape?
A: Not a challenge per say, but for now, only national program sponsorships are possible via mid- and pre-roll. Will be much more compelling when buys can be made, via programmatic or PMP buying, and when more interesting ad units are developed.
Q: What ‘s in store next for Pod Digital Media?
A: Our goal is to have more exclusive shows. We want to work directly with the content creators offering them a space to create compelling content and grow their audience. Within the next 6 months, we will look to launch 5-10 exclusive shows in different categories to expand our offering.