Raydiant is a platform for businesses to centrally deploy and manage applications across many screens from the Cloud. Below is our recent interview with Bobby Marhamat, CEO, and Tuan Ho, the Founder of Raydiant:
Q: For those who haven’t heard of it, what is the best way to describe Raydiant?
A: Our simple HDMI stick plugs into any TV and gives businesses access to an entire ecosystem customer and employee facing screen applications.
Think of it like an “Apple TV for Business”. Whereas Apple TV is great for running simple streaming apps on one screen in your living room, Raydiant is for running commercial applications like digital menus, kiosk applications, employee communications dashboards or even video conferencing at enterprise scale from the Cloud.
Q: How exactly does it work?
A: Raydiant is a hardware and subscription product. Customers can order Raydiant online or by speaking to a sales person. We’ll ship customers an HDMI device that plugs in their television and connects to the Cloud over Ethernet, WiFi or cellular data service. Once connected, customers can control all of the screens and deployed applications on their account from a simple web dashboard.
Q: You’ve recently raised $7M in new funding round; could you tell us something more?
A: Regarding the $7MM in new capital, we will be using this to develop additional product features including new apps, enterprise features, and rich content offerings, to advance strategic partnerships, to grow the team and to help thousands of more businesses transform the customer experience and employee operations.
We’re also excited to be announcing our new app platform partnerships with BlueJeans (video conferencing), PosterMyWall (rich drag-and-drop content editing), SinglePlatform (unified digital menu management) and Soundtrack Your Brand (fully-licensed B2B music). We think this speaks to the strong potential for us to build an important platform for B2B applications in the brick and mortar space.
Q: What makes digital signage so important? What are the benefits for businesses? What are the best use-cases for digital signage?
A: More than 250 millions screens are sold each year and over HALF of those screens end up in businesses.
Most businesses you walk into today are filled with screens. Businesses use them to deliver core services to their customers — menus, directional information, advertising, etc. Behind all of these screens, businesses are running Windows on PCs with a rack of servers. And they’ve hired contractors to set it all up. It’s clunky, expensive and unreliable.
The market for digital signage is worth $30 billion a year. But when you take a broader look at all of the screen based applications and opportunities for digital automation in commercial and brick and mortar stores and chains, you are looking at an opportunity worth as much as $240 billion.
McDonald’s alone is investing $6 billion dollars into renovating their US stores to be automated and digitized (e.g. digital menus, self-service kiosks, automated drive throughs, employee facing dashboards, etc.) within the next 2 years.
Q: What are the company’s plans and goals for the future?
A: Raydiant’s vision is to become the multi-screen cloud-based operating system that businesses rely on to create in-store experiences.
Today, our focus is on multi-location brick and mortar businesses. Raydiant helps these businesses create transformational experiences for their customers and streamline employee operations with a simple, easy and affordable solution. Raydiant will continue to invest in partnerships and technologies that further enhance and complement digital experiences in brick & mortar.
Last Updated on November 19, 2019