Sabern helps organizations to communicate their message at the right time, through the right channel and for the right price. Below is our recent interview with Niels Bouwman, CEO at Sabern:
Q: Niels, tell us something more about Sabern?
A: We are a fast growing Dutch SaaS company with appealing customers. We developed Brandifyer, our signature online marketing platform.
Brandifyer ensures that marketing staff, agencies and employees can optimize their collaborative online experience. For our customers Brandifyer is their single source to manage, create and publish their content.
Q: What was your first big breakthrough?
A: Sabern started in the field of data publishing, the foundation for the marketing solutions of today. In 2015 we launched the successful product Brandifyer, that was our big breaktrough, we connected over 100 organizations around the globe.
Q: What is your core competence?
A: Brandifyer is the single source marketing content hub that our customers use to smartly organize their marketing and product management activities.
The biggest unique feature is that our customers can easily create content to publish to social media, apps, their website or print. We more or less developed our own segment: Create & Publish. The fact that users don’t need to have any knowledge of design, but are continue able to communicate on brand makes this a very powerful marketing tool. Every employee will become an ambassador of your brand by using Brandifyer!
Q: You have recently raised €2 Million, could you tell us more about your recent funding round?
A: We were really heading for a partner with a long term focus on customer satisfaction and with specific experience in IT and SaaS. With the collaboration with Écart Invest, we can strengthen our unique position of our marketing platform in the Create & Publish space. Moreover, we can innovate additional compelling features in the area of Artificial Intelligence and align with our marketing platform driving international expansion.
Q: Where do you want to be in five years’ time?
A: Our first ambition is to be relevant and meaningful for our customers so they can excel. We have a certain big ambition as well, we are heading for the number one position on a global level when it comes to create & publish content. We want to achieve this by offering the super-easy-of-use SaaS marketing platform for every type of organization.