Below is our recent interview with Sheila Mitham, CEO of ThinkU:
Q: Could you provide our readers with a brief introduction to ThinkU?
A: Thinku is a game development company like no other. We partner specifically with brands that offer real products and we build games that ship those real products to users. This model gives gamers something they have never experienced, real prizes by playing apps and games.
Q: You’ve recently announced Gumby’s World, a new gaming app, in collaboration with Clokey Productions; could you tell us something more?
A: Gumby was born in 1955 and literally has millions of fans from 9 – 90. This world famous brand chose ThinkU as it’s gaming partner for Gumby’s World specifically because of the unique model that provides real products to users. Clokey Productions agreed this would attract new fans and be of great interest to brand loyalists and collectors as many of the prizes offered are available only through the game.
Q: Have you developed any other apps, apart from Gumby’s World?
A: In 2017, we developed Madballs Arcade to correspond with the American Greetings re-release of Madballs, a popular 90’s era brand. Since then, thousands of Madballs prizes have been joyfully received by our users. We are currently developing an app for Grumpy Cat, scheduled for a June 2018 release.
Q: Why is now the time for a technology solution like ThinkU?
A: Gamers are hungry for anything new. As bigger gaming companies slug it out, ThinkU has quietly created a model to feed that hunger with real products instead of useless virtual goods. Think about it, what would you rather win?
Q: What advantage does ThinkU have over its competitors?
A: We’re the only gaming company that does this and we know offering real prizes provides a dramatic advantage in the KPI’s used to measure success. We’ve built the relationships and strategies necessary for fulfillment and we’re attracting globally known brands. If your brand wants to get real products woven into the multi-billion dollar gaming space, no one else can do that.
Q: What are your plans for the future?
A: We will build on this successful model attracting bigger brands, growing our team and expanding our global reach by partnering with fulfillment centers in the Europe, Asia, South America and Australia.