Below is our recent interview with Matt Bissett, from TweetBoostPRO:
Q: Could you provide our readers with a brief introduction to TweetBoostPRO?
A: Sure, TweetBoostPRO is the latest joint venture between Hudson Atwell (Co-Founder and Lead Developer of InboundNow.com’s Inbound PRO Marketing Plugin for WordPress) and I (Codeable.io Expert and freelance Developer Matt Bissett). It’s designed to help WordPress site admins better advertise their blog posts on Twitter by allowing them to create and schedule a series of tweets. These tweets are individually published to Twitter at times set by the admin, and can be made to repeat multiple times. By allowing admins to create schedules of tweets, setting up Twitter advertising campaigns is greatly simplified and can be planned months in advance.
To administer the tweet schedules, TweetBoostPRO comes with several schedule monitoring widgets, and has numerous feedback areas to tell the admin when there’s a problem in the system and give suggestions on how to fix it.
While providing a powerful tweeting system, the product itself is designed to be used by anyone, even if they have very little WordPress experience. All of the interfaces and controls are kept very simple and are intuitively configured. And the error messages and solutions are written in plain English.
Q: Can you give us insights into your features?
A: Sure, I’ll start with detailing the tweet making features and zoom out gradually.
At the base level, we have the Tweet Schedule. It resides in the post edit screen and is the container for the individual tweets, and its where the admin creates the individual tweets, sets their publish times and decides which Twitter account will be publishing the tweet. If there is an error when attempting to publish the tweet, a helpful message will be displayed in the tweet’s own message box to let the admin know what happened and how to fix it.
To help keep track of what time tweets are scheduled to be published, and to avoid having too many tweets being made at the same time, we have the All Tweets Calendar. As the name implies, it tracks all of the site’s scheduled tweets in a calendar. It gives the admin an idea of how many tweets are to be made on a given date by coloring the dates with tweets according to a heat map. If the admin clicks on one of these colored dates, a tooltip will appear showing a short summary of the tweets that are scheduled for that day and what time of day they’re going to be published to Twitter.
Each tweet schedule is post specific, and there are no limits on how many tweets can be created, or when the tweets can be scheduled. A tweet could be scheduled for five minutes from now, or five years from now. Though the ideal use case is one where tweets are spaced out over a reasonable period of time so the admin’s post gets the widest possible audience.
To further automate the schedules, they can be set so they “repeat” once all their tweets have been published. When a schedule “repeats” TweetBoostPRO puts each tweet in the schedule back on the processing list, and advances each tweet’s “Tweet Time” to a future time based on the repeat rules picked by the admin. This repeating functionality is very powerful and should be used carefully and always in accordance with the Twitter Terms of Service, as Twitter dissuades the publishing of duplicate content. Ideally, this functionality would be used in connection with dynamic tweet content.
How many times the schedule should repeat and the repeat basis are controlled from the Tweet Schedule Management widget. From this widget the admin can also “pause” the schedule, and adjust the scheduled tweet’s publish times in bulk instead of just one at a time.
There’s currently two repeat methods available, a week-day repeat and a month-day repeat. If the week-day repeat is selected, TweetBoostPRO will requeue the tweets in the schedule and advance the times in the schedule so the first tweet is published on the same day of the week that the admin initially set the tweet to be published on. So if the schedule started on a Monday, when it repeats, the newly updated schedule will begin on the next Monday after the last tweet is published. The month-day repeat works in a similar way. For example, if the schedule began on the 2nd Monday of a month, when it repeats the updated schedule will begin on the 2nd Monday of the month after the last tweet is published.
As I’m sure you can see, there can get to be a lot of tweets and schedules to monitor. To help the admin keep track of all the scheduled tweets and their publishing activities, we have created a number of widgets in the WordPress Dashboard to assist with the management.
First off, there’s another copy of the All Tweets Calendar. Since it lists all the tweets that the site is making, and does it with a particular eye to tweet output, it’s very handy for keeping track of the overall tweet volume of the site.
Then comes the Action Log. It keeps track of the last fifty times TweetBoostPRO has tried to publish a tweet. Logging both the successful attempts and the failures, and presenting the admin with useful information about the attempt.
And finally comes the Campaign Management widget. It shows if a schedule is going to repeat, how many times it’s going to repeat, how many tweets are scheduled, and when the current run of the schedule will complete. It also allows the admin to “Pause” the schedule if needed.
Q: What makes you stand out from the other available Twitter plugins
A: Mainly it’s in our clean accessible interfaces and approach to tweet management. Our process is focused on advertising a post multiple times to reach people, instead of just doing it once and stopping there. Most of the other available WordPress plugins that publish tweets on twitter only do it when the blog post is initially published and don’t carry it any further.
By only publishing once, the other plugins can miss users that would be interested but simply didn’t see the tweet. So there’s no gain from using the plugins in those cases. Additionally, blog posts are usually interesting much longer than tweets are. A tweet might be considered interesting for something like 6-48hrs, and then it’s old news. But a blog post could be interesting for something like 3-9 months. So if you tweet about a post a month or two down the road you do two things: The first is, you remind your initial readers about the post. The second is that you advertise the post to all the new readers you’ve picked up in the meantime, but may not have read your post yet.
And it’s in this case that TweetBoostPRO really shines. Since the scheduling system is so flexible, you can create the tweets needed to advertise a post in a few months at same time that you initially publish the post. That way, you can forget about making the tweets in a few months and let TweetBoostPRO take care of it.
Q: Can you tell us more about your pricing plans and what’s included in them?
A: Sure, we offer three tiers of subscription, each billed yearly. Each tier entitles the purchaser to a full year of updates and support. The difference between the tiers is the number of Twitter accounts that can be hooked up to TweetBoostPRO. With the Bronze plan, you can hook up one account to TweetBoostPRO. With Silver you can hook up to 5 accounts. And with Gold plan you can hook up to 10 accounts.
Q: What are your plans for the future?
A: We plan to roll out additional features designed to help the admin in create tweets more quickly and easily. Such as allowing the admin to clone tweets. We’ll also be expanding the existing UI to give the admin more flexibility and information. We also will likely be adding functionality to allow admins to set custom repeat rules.
We’re also planning to move have most of the admin actions done in TweetBoostPRO done through “live” page updating. This means the page won’t need to be reloaded after an action is completed.
Further down the line, we plan to extend TweetBoostPRO’s publishing capacity so it can flexibly publish content to other social media platforms. So Facebook, Instagram, LinkedIn and others will be accessible to TweetBoostPRO. We’ve already begun work on this through the experimental Feeds Component, but it’s reach and application will be extended to allow TweetBoostPRO to publish content that isn’t tailored for specifically for Twitter’s content parameters. For example, text that’s longer than 280 characters. To achieve the broad number of supported platforms, we’ll be leveraging task automation services, such as Zapier, to act as interfaces between TweetBoostPRO and the social media platforms.