Webgility was founded in 2007 based on the simple goal of making it easy for sellers to post their orders in QuickBooks. Eleven years later, Webgility Unify software automates all back-office data, improves workflows, reduces operational inefficiencies across the entire business, and integrates with dozens of business systems. Now the leading provider of ecommerce automation software, Webgility manages millions of transactions for thousands of online stores every month.
Below is our recent interview with Parag Mamnani, CEO at Webgility:
Q: What are the biggest challenges facing ecommerce sellers today?
A: Today’s ecommerce industry is made up of hundreds of applications, in theory, all of which were created to solve a problem for the online seller. Unfortunately, many apps fail to get to the core of the issues they’re trying to solve, and by floating aimlessly and not integrating with one another, they actually create other challenges. Ecommerce apps are often too siloed to be useful to merchants whose workflows require them to move through systems (sales, inventory, shipping, accounting) with every order. In solving three pain points for sellers-automation, integration, and data analytics-Webgility Unify software allows sellers to both the focus on growing their business with accurate and timely data and therefore manage their financials strategically instead of reactively.
Q: Can you give us insights into your products’ features?
A: Webgility Unify software makes business easy for sellers by automating sales data to and from accounting, stores, marketplaces, inventory, and shipping. It tracks and syncs sales, shipping, and inventory and brings previously disconnected systems and software together. Most importantly, Webgility enables ecommerce businesses to stop entering data, operate more efficiently, and scale their company as needed.
Q: What is one of the best things about Webgility that people might not know about?
A: Automating data through Unify into accounting from your entire tech stack reveals actionable insights about all areas of the business so you can increase profits and scale without breaking the whole system. Our reports on revenue, customers, and inventory allow sellers to learn from their own KPIs—for example, fees, expenses, deposits, COGs, shipping costs, and inventory revenue—to strategically plan for the future.
Q: What are the best ways to automate ecommerce?
A: At virtually every step of a sale, there is an opportunity to automate the data. Although the customer-facing area of the business is often where sellers focus their attention, Webgility is all about >optimizing the back-end operations. When a single set of order data is automated throughout your entire business using accounting as your system of record, every part of the business benefits. At its most basic level, automation eliminates costly errors and prevents typos. From a higher level it also protects your business from overselling inventory and making errors with sales tax. And when your fees and expenses are automated, you can instantly reconcile your accounts and always know where your money is. Amazingly, that’s just the beginning.
Q: What are your plans for the future?
A: I feel incredibly positive about the future of ecommerce, especially for sellers and financial advisors who embrace technology by fully integrating their multichannel business and automating their data. There is so much opportunity in ecommerce based on the momentum of technology, the creativity of the free market, and the tireless entrepreneurial spirit of SMBs. At Webgility, we plan to expand our user-friendly data analytics features to make it even easier for sellers to learn how to adjust their profit margins—and increase profits—using their own sales data.