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Below is our recent interview with James Whaley, CEO at OvationMR:
Q: Could you provide our readers with a brief introduction to OvationMR?
A: Sure, OvationMR is a global marketing & social insights solutions provider. Companies hire us to help them connect with audiences around the planet to provide feedback for their survey research projects. Our solutions comprise primarily sampling relevant audiences who provide a wide range of informed user impressions about products and services which either have or may have impact their lives. Insights can also be concerned with important social and political issues which they are engaged in or influence by.
Q: Why did you create online research company?
A: While Online Research is arguably a crowded and competitive field, our leadership team felt strongly that there were serious gaps in the market place when it came to delivering consistent and reliable B2B research audiences. Our team had unique skills that we honed over a decade of building B2B communities for private organizations.
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Q: Can you give us insights into your services?
A: If you want to improve your technology to optimize product performance and purchase intent – say in the Industrial Braking Components, we can connect you with engineers, purchasing agents, plant maintenance, and operators who will take your survey and be knowledgeable about the topic from multiple industries and applications.
Q: You’ve recently announced that Michel Jones has joined the leadership team as GM and people leader. How much does that mean to the company?
A: In order for our company to work it takes knowledge workers who are highly skilled. We also work on a global stage. Michel Jones brings all the experience required to build the global team we are looking to bring in house through hire and through acquisition.
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Q: What are your plans for the future?
A: We are going to continue to look for new data partners of course but we are also continually looking for acquisition opportunities. Stay tuned – We are just getting started!
